We are passionate about the importance of wearing sunglasses, especially amongst children. We know that we can make a difference to the eye health outcome of each child who starts wearing sunglasses as a habit from childhood rather than later in life.

We are very proud of the space that we sit in the eyewear market. We provide New Zealanders with exceptional quality eyewear at an exceptional price. We make no excuses, we are here to compete with those highly priced brands that we all know so well. We are your New Zealand eyewear brand.